Kerby Anderson assesses how social media’s influence is changing our brains and the way we think. He also provides an overview of censorship within social media.

The influence of social media in our society has increased dramatically in the last decade. This leads to two very important questions. First, how are the various forms of social media and these digital devices affecting us? Second, should we respond to the documented examples of censorship on these social media platforms?

Social Media Influence

More than a decade ago, social scientists and social commentators expressed concern about how the Internet in general and social media in particular was influencing us. Nicholas Carr raised this question in an Atlantic article entitled “Is Google Making Us Stupid?” He observed that “Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory.” He believed this came from using the Internet and searching the web with Google.

He later went on to write a book with the arresting title, The Shallows: What the Internet Is Doing to Our Brains. He surveyed brain research that helped to explain why we don’t read as much and why it is so hard to concentrate. The Internet and social media are retraining our brains. He says, “Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.”

A developmental psychologist at Tufts University put it this way. “We are not only what we read. We are how we read.” The style of reading on the Internet puts “efficiency” and “immediacy” above other factors. Put simply, it has changed the way we read and acquire information.

You might say that would only be true for the younger generation. Older people are set in their ways. The Internet could not possibly change the way the brains of older people download information. Not true. The 100 billion neurons inside our skulls can break connections and form others. A neuroscientist at George Mason University says: “The brain has the ability to reprogram itself on the fly, altering the way it functions.”

The proliferation of social media has also begun to shorten our time of concentration. Steven Kotler made this case in his Psychology Today blog, “How Twitter Makes You Stupid.” He once asked the author of the best-selling book why he called it the “8 Minute Meditation.” The author told him that eight minutes was the length of time of an average segment of television. He reasoned that “most of us already know exactly how to pay attention for eight minutes.”

Steven Kotler argues that Twitter was reducing the time of concentration to 140 words (back when that was the word limit). He showed how Twitter was constantly tuning “the brain to reading and comprehending information 140 characters at a time.” He concluded that “[I]f you take a Twitter-addicted teen and give them a reading comprehension test, their comprehension levels will plunge once they pass the 140 word mark.”

Not only is there a problem with concentration; there is a problem with distraction. A study at the University of Illinois found that if an interruption takes place at a natural breakpoint, then the mental disruption is less. If it came at a less opportune time, the user experienced the “where was I?” brain lock.

Another problem is what is called “continuous partial attention.” People who use mobile devices often use their devices while they should be paying attention to something else. Psychologists tell us that we really aren’t multitasking, but rather engage in rapid-fire switching of attention among tasks. It is inevitable they are going to miss key information if part of their focus is on their digital devices.

There is also the concern that social media and digital devices are reducing our creativity. Turning on a digital device and checking social media when you are “doing nothing” replaces what we used to do in the days before these devices were invented. Back then, we called it “daydreaming.” That is when the brain often connects unrelated facts and thoughts. You have probably had some of your most creative ideas while shaving, putting on makeup, or driving. That is when your brain can be creative. Checking e-mail and social media sites reduces daydreaming.

These new media platforms present a challenge to us as Christians. As we use these new forms of media, we should always be aware of their influence on us. They can easily conform us to the world (Romans 12:2). Therefore, we should make sure that we are not taken captive (Colossians 2:8) by the false philosophies of the world.

Christians should strive to apply the principle set forth in Philippians 4:8. “Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.”

A wise Christian will use discernment when approaching the various social media platforms. They provide lots of information and connect us with people around the world. But we should also guard against the worldly influence that is also promoted on many of these platforms.

Social Media Censorship

Big Tech companies have been censoring content for many years. Many years ago, the National Religious Broadcasters began monitoring censorship on these social media platforms through their John Milton Project for Religious Free Speech. Even back then, their report concluded that “The free speech liberty of citizens who use the Internet is nearing a crisis point.”

A recent Senate hearing provided lots of additional examples. Senator Marsha Blackburn asked why her pro-life ad was pulled during the 2018 campaign because Twitter deemed it “inflammatory.” It is worth noting that she did receive an apology from the executive who added that they made a “mistake on your ad.” Senator Ted Cruz pointed to a Susan B. Anthony List ad that was banned. It had a picture of Mother Teresa with her quote: “Abortion is profoundly anti-woman.” At the top of the poster in the committee room was the word: CENSORED.

A number of commentators (Laura Loomer, Milo Yiannopoulos, Alex Jones) have been banned from Facebook and Instagram. Steven Crowder’s YouTube channel has been demonetized. Nearly two-dozen PragerU videos have been slapped with a restricted label on YouTube. The list goes on and on.

Big tech does control much of the media world. Google controls 90% of worldwide search, 75% of smartphone operating systems, 67% of desktop browser, and 37% of digital advertising. Add to this other platforms like Twitter, Instagram, and YouTube that also have a profound influence. At the Senate hearing, Ted Cruz noted that these big tech companies “are larger and more powerful than Standard Oil was when it was broken up” and “larger and more powerful than AT&T when it was broken up.” But does that mean government should get involved?

Those who are advocating government intervention make the case that “platform access is a civil right.” The argument is that private companies are actually violating the civil rights of Americans in the same way that preventing someone to speak in a public park would be a violation. They argue that the big tech companies are a monopoly. And they call for federal and state regulation of these social media platforms arguing that the Supreme Court has argued in the past that government cannot restrict your access to the public square.

The problem with that argument is two-fold. First, these big tech companies are private companies not the government. Facebook, Twitter and YouTube platforms are private property and not the public square. We may not always like what they do, but they are privately owned technology companies and not the federal government, which is governed by the First Amendment.

Second, these companies are protected by a section of the 1996 Communications Decency Act that keeps them from being exposed to potentially crippling liability for something posted on their platform. Some politicians have called for changing that legal protection, but Congress seems unlikely to do anything like that in the near future.

Many conservatives are wary of having the government get involved in patrolling social media platforms. They remind us of the 1949 FCC Fairness Doctrine. This regulation was supposed to provide an opportunity for media outlets to provide content that was fair, honest, and balanced. Talk radio and other forms of media exploded once the Fairness Doctrine was removed. In most cases, government regulation of the media hurt conservative voices more than helped them.

Even if government were to regulate content on social media platforms, it is worth mentioning that the major tech companies would probably have lots of influence. Facebook and Mark Zuckerberg would have a place at the table as government drafted various media regulations. It is likely that company and many others might even help craft regulations that would protect them from future competitors. We have seen this picture before in other instances when government intervened.

Some have even suggested that we close our social media accounts. If you don’t like the way the New York Times or the Washington Post reports stories or provides commentary from people on your side, you don’t have to subscribe to those newspapers. If you don’t like how MSNBC or Fox News covers stories, you don’t have to tune to that TV network. Media outlets are already choosing what to print or broadcast. Social media platforms are no different.

Sam Sweeney has this advice: “Delete your Facebook, yesterday. Don’t get your news from Twitter. The issues of free speech on social media will no longer matter to you. They don’t matter to me. I’ve made a decision not to subjugate myself to the whims of our new overloads.”

I think most of us want to keep our social media accounts because of the benefit we receive. But I also realize that in light of what we have discussed in this article, many will decide to follow his advice and drop one or more of these social media accounts. We leave that decision to you.

Additional Resources

Kerby Anderson, Arts, Media, and Culture (Cambridge, OH: Christian House Publishing, 2016).

Nicholas Carr, “Is Google Making Us Stupid?” Atlantic, July/August 2008.

David French, “Social-Media Censorship is the Product of Culture and Commerce,” National Review, 6 June 2019.

Stephen Kotler, “How Twitter Makes Your Stupid,” Psychology Today, 15 May 2009.

Jessica Melugin, “Conservative who want Facebook, other social media regulated should think twice,” Foxnews.com, 11 June 2019.

Sam Sweeney, “Close Your Social-Media Accounts,” National Review, 10 June 2019.

©2019 Kerby Anderson

Recently, a firestorm erupted over some viral videos of some high school students allegedly harassing a Native American veteran who was chanting and banging a drum. In a frenzy of name calling, people quickly ascribed disrespect, racism, and hatred to the students. The veteran made statements about the event that were also shared virally. Some media figures and a lot of Twitter users blew up the internet, condemning the students for their interpretation of what they saw.

But then, more and longer videos showing the true picture of what happened became available online, and the student at the center of the original viral video released an articulate statement explaining what really happened. It has become apparent that the media had mischaracterized the event, and some media figures have actually apologized for jumping to premature conclusions.

We are in a new place in history, where the internet makes news available immediately, faster than the speed of thought and analysis. At least in the United States, we now live in a culture of criticism and rush to judgment before all the facts are in. This is fed by our postmodern loss of belief in truth. Without recognizing it, many many people no longer believe in Truth with a capital T, just individual truth with a lowercase t. We are encouraged to find and hang onto “our own personal truths” rather than pursue knowledge of what is actually True. (Ever heard the phrase “true for you, but not for me”?)

This loss of confidence in ultimate truth, combined with the technology to record and edit videos that provide what someone wants others to see disconnected from context, has brought us to this place where “fake news” is only distinguishable from real news by investigating the details, assertions and context of what is published and promoted.

That takes time. And deliberation. Neither one is a friend of those who want to manipulate how others think and react.

But we can protect ourselves from this manipulation if we will install a filter of the Bible’s sage wisdom that is even more true today than it was 2700 years ago when Solomon wrote Proverbs 18:17:

The first to present his case seems right, till another comes forward and questions him.

As Dr. Phil loves to say, no matter how flat the pancake, it always has two sides. And particularly with stories and videos going viral, there’s always more information, there’s always context, and there’s always the worldview and agenda of those pushing the virality. The deeply beautiful truth of this proverb makes for an exquisite filter for every aspect of life. (See my blog post Headed to the Courtroom)

What creates an online firestorm is people quickly jumping onto social media to comment, judge, and share. The immediacy of the social media universe feeds the bad habit of reacting instead of responding, of blurting out one’s first thoughts before giving time to consider alternative explanations or perspectives. This is why the wisdom of the Lord’s brother James shines through for us in 2019:

My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry. (James 1:19)

We should also take note of the keen observation that God gave us two ears and one mouth, so maybe we should listen twice as much (and as long) as we speak. Or tap. All three parts of this verse would have a profound effect on the frenzy of social media if more of us followed it!

One final suggestion for a filter as we experience this new post-truth, super-immediate, easily-manipulated world:

So whether you eat or drink, or whatever you do, do everything for the glory of God. (1 Corinthians 10:31)

How do we read a Twitter or Facebook or Instagram feed to the glory of God? By inviting Him into the experience, lifting people and situations before His throne and asking for His blessing, asking Him to show ourselves and others what’s true, and remembering that He sees all, knows all, and loves all.

How do we respond to social and news media accounts, rumors and stories to the glory of God? By inviting Him into the way we process these, remembering His word that there’s always more to whatever story we are hearing in the moment, and waiting to draw conclusions and take a position.

How do we post and comment on social media to the glory of God? By following His command in Ephesians 4:29—

You must let no unwholesome word come out of your mouth, but only what is beneficial for the building up of the one in need, that it may give grace to those who hear.

God’s word has always been a source of great blessing, teaching, reproof, correction, and training in righteousness (2 Timothy 3:16). But perhaps never more than right now!

 

This blog post originally appeared at blogs.bible.org/engage/sue_bohlin/when_things_get_crazy_on_social_media_responding_biblically_to_firestorms on January 22, 2019.

Probe Ministries hosted a presentation by Kerby Anderson on “Social Media, You and Your Family” on October 16, 2018 at the Hope Center in Plano, Texas. All attendees received a free copy of the new book Arts, Media, and Culture: A Biblical Point of View. (You can order it from our online store here.)

You can download a recording of Kerby’s message here.

We are all the beneficiaries of the information on the Internet. But scientists have also been able to document that our digital devices and social media are altering the way we think and altering our ability to concentrate.

As one psychologist at Tufts University explains, “We are not only what we read. We are how we read.” The style of reading on the Internet is different and profoundly changing the way we read and acquire information. Our brains are able to reprogram themselves on the fly through a process called “neuroplasticity.”

There is a crucial need for Christians to evaluate the impact of media in their lives. We need to develop discernment and pass those biblical principles to our children and grandchildren.

The new media represents an even greater threat to our discernment processes and can easily conform us to the world (Romans 12:2). Media is powerful tool to conform us to group think and thus to a secular worldview taking us captive to the false philosophies of the world (Colossians 2:8).

Let’s look at how we can harness social media to use for good while, at the same time, protecting ourselves and our children from potentially harmful effects.

Kerby Anderson examines the politicized nature of American culture, offering the Bible’s antidote of a call to civility.

Social Media’s Role in Politicizing Issues

I think most of us lament how just about everything in our culture has become politicized. We can attribute that to the fact that we live in a nation that is divided. The clash of worldviews is more apparent than ever before.

In this article I want to talk about the politicized nature of our culture. First I would like to look at how technology has accentuated this problem. In a recent column, Daniel Foster points the finger to social media. The title of his column is “Everything All the Time.”{1}

His perspective is simple. “It is no longer the case that technologies of communication merely accelerate the public discourse, they now ensure that every possible public discourse happens simultaneously.” In other words, we don’t hear these comments one after another. We hear every comment all at the same time.

We have always had conflicts and differences of opinion in this republic. But these seem to have intensified because of the means of our communication. We could work through our differences “at a pace consistent with
social cohesion.” Now we “get a no-holds-barred battle royale in which all things are always at stake.”

Football and the national anthem provide a good example. We were told that Colin Kaepernick did not have a job in the NFL because he was either: (a) a terrible quarterback, or (b) was being blackballed by the NFL owners.
Foster argues that the truth was obviously in between: he is a middling NFL talent who might have the job if he didn’t come with so much baggage.

Of course, the discussion quickly moved beyond him to many of the other NFL players that decided to kneel during the national anthem. Either they were presented as saints or traitors. Soon the protests became something else: a referendum on America. Lost in all of that was the reason for the actions of the football players.

The tackle for the Pittsburg Steelers (Alejandro Villanueva) decided to stand for the national anthem with his hand on his heart. As an ex-Army Ranger, he could do nothing less. Yet, he was made a hero by many and criticized by others.

He wasn’t trying to make a statement, and I don’t think he was trying to defy his coach and teammates. He was merely trying to do what he thought was right. He was distressed with how he was being portrayed in the media by both people who approved of his actions and by those who disapproved. He was merely trying to do what he thought was right before playing the game of football.

In this world of new media, everyone’s opinion is available simultaneously. And the most strident opinions are often given more attention because they are the more extreme. There is little time to digest them and evaluate them because they are coming fast and furious.

Politicizing Sport and Education

An NFL player kneeling during the national anthem isn’t the only place where we see a politicized culture.

For example, the controversy over the NFL players seemed to be dying down until President Donald Trump intensified the debate with his speeches and tweets. But politics in sports began long before he became president.

ESPN has been losing viewers, in part, because it has become much more political. Sports journalist Clay Travis put it this way: “Middle America wants to pop a beer and listen to sports talk, they don’t want to be lectured about why Caitlyn Jenner is a hero, Michael Sam in the new Jackie Robinson of sports, and Colin Kaepernick is the Rosa Parks of football.”

In fact, a recent survey validates his conclusions. “The study aggregated 43 different media markets to see the political leanings of ESPN consumers in those markets.”{2} The study found that Republicans were
fleeing ESPN in droves. In the last year, the ESPN audience became 5 percent less Republican and ESPN 2 actually became 10 percent less Republican. The biggest partisan shift happened on ESPN News, whose audience became 36 percent less Republican.

Last week the editors at the Wall Street Journal explained why we need some areas of our life that are not dominated by political thought. “Healthy democracies have ample room for politics but leave a larger space for civil society and culture that unites more than divides. With the politicization of the National Football League and the national anthem, the Divided States of America are exhibiting a very unhealthy level of polarization and mistrust.”{3}

Politics has also been a part of education, especially higher education, for some time. Political correctness led to attempts to prevent certain professors from gaining tenure and kept certain speakers from even being allowed to speak on campus. Universities may say they believe in free speech, but I think we all know that certain religious views and political views are essentially banned from the academy.

Politics has now become part of the business world. Just like on college campuses, we see that certain social and political views are not allowed in the corporate world. Just ask employees at Google and Mozilla who lost their jobs because one wrote a memo about gender and diversity and the other gave a donation to support traditional marriage. No wonder America is so polarized. Nearly everything in our world has become political.

This politicized political environment has moved into nearly every area of life, including the military.

Politicizing the Military

The military might be one arena that you could assume would not be politicized. Unfortunately, we have seen how even the military has been affected by the political environment we find ourselves in today.

We have some examples during the 2016 presidential campaign. Candidate Trump seemed to question the heroism of Senator John McCain when he said, “I like people that weren’t captured.” Trump also belittled the Khan family who criticized him at the Democratic Convention. His approval ratings dropped significantly due to his critical comments about that Gold Star family.

More recently, we have seen the controversy that erupted when a Gold Star wife and a member of Congress complained about the way President Trump talked on the phone to her about the loss of her son. Before it was over, you had the media, members of Congress, and key figures in the Trump administration making comments and charges about what was supposed to be a desire to console a mother who lost her son.

In a recent column, Ben Shapiro reminds us that when we politicize a sacred space in our culture it is a serious problem.{4} He believes it is serious “because no culture can exist without certain cultural capital—trust—and that trust exists only when there are certain spaces in which we can assume agreement without having to ask.”

When there is shared agreement, there is communication and less friction. If every issue becomes contentious, then the chances for miscommunication increase. Also the cost of transactions increases dramatically.

One of the cultural taboos (until recently) have been the politicization of Gold Star families. Their loved ones have paid the ultimate sacrifice, and they certainly deserve to be left alone to grieve and rebuild their lives. They should not be at the center of politicized statements.

President George W. Bush provides a good example of how to respond. You might remember that he was the target of a Gold Star mother by the name of Cindy Sheehan. Instead of opposing her or reacting to her, he allowed her to make harsh political statements and did not respond.

It is worth remembering she alleged that Bush went to war for oil. She even said that Bush sent her son to die to make his oil friends rich. She even camped out near his home in Crawford, Texas to protest him. He showed character and restraint.

Perhaps there is a lesson for us to learn. In this politicized environment, we need to be peacemakers as people of integrity and civility. We should practice restraint because it is often better to turn the other cheek. Sometimes it is better not to respond or retaliate. After all, that is what is what the Bible tells us to do.

Philosophical and Spiritual Roots of Politicizing

Why has nearly everything in society become politicized? We have talked about the role of social media and other cultural factors. Today I would like to look at the philosophical and spiritual reasons.

What we are seeing in our society can also be seen in Western civilization. It is the loss of civility. The two words share the same etymology. The root word means to be “a member of the household.” Just as there are certain rules that allow family members to live peacefully within a household, so there are rules of civility that allow us to live peacefully within a society. Those rules have collapsed in the 21^st century.

How can we summarize the principles of civility? I believe Jesus simply expressed the goal of civility when he taught that “You shall love your neighbor as yourself” (Matthew 22:39). If we truly love our neighbors, then we should be governed by moral standards that express concern for others and limit our own freedom.

Perhaps that is why civility is on the decline. More and more people live for themselves and do not feel they are morally accountable to anyone (even God) for their actions or behavior. We live in a world of selfishness and narcissism and we aren’t about to let anyone limit our freedom to be ourselves.

Civility also acknowledges the value of another person. Politeness and manners are not merely to make social life easier. We are to treat each other with respect and afford them the dignity they deserve as people created in the image of God. It is improper not to treat them with the dignity they deserve.

Again, this may help answer why civility is on the decline and political divisions seem to be growing. An increasing majority in our society no longer believes in moral absolutes. A significant number do not believe in God and therefore do not believe we are created in God’s image. The moral restraints that existed in the past are loosed. As this crisis of morality and theology unfolds, so does barbarism and decadence. Civility is what is lost from society.

If this is so, then the rise of rudeness and incivility cannot be easily altered. Miss Manners and others have written books about how our nation can regain its civility. But if the crisis is greater than a lack of anners (and I believe that it is), its solution must be found in a greater social change than merely teaching manners or character.

Ultimately, a return to civility must flow out of a moral and religious change. And I believe Christians should lead the way by exemplary behavior. In essence, Christians must be the best citizens and the best examples of civility in society.

The Bible’s Antidote

Let’s turn from the loss of civility and the subsequent rise in a politicized culture to what the Bible has to say about this idea of a civil discourse.

At the heart of civility is the biblical command to love your neighbor as yourself. While it is relatively easy to love people who are your friends or people who are nice to you, the real test of Christian love comes when we are with strangers or with people who are not civil to you. When we find ourselves being criticized in social media or face to face, we shouldstill treat these critics with dignity and respect even if they are not civil to us. Even if they are not gracious toward us, we should not repay them with incivility.

Our duty to be civil to others should not depend on whether we like them or agree with their moral or political perspectives. They may be disagreeable, and we are free to disagree with them, but we should do so by giving grace. Often such a gentle response can change a discussion or dialogue. Proverbs 15:1 reminds us that “A gentle answer turns away wrath.”

Civility also demands that we not retaliate. The Apostle Paul teaches in Romans (12:9, 14, 21) we are to “Abhor what is evil; hold fast to what is good.” Paul goes on to say that we should “Bless those who persecute you; bless and do not curse them.” Finally, he concludes, “Do not be overcome by evil, but overcome evil with good.”

Civility also requires humility. A civil person acknowledges that he or she does not possess all wisdom and knowledge. Therefore, one should listen to others and consider the possibility that they might be right and that
he is wrong. Philippians 2:3 says, “Do nothing from selfishness or empty conceit, but with humility of mind let each of you regard one another as more important than himself.”

Civility also requires that we watch what we say. The Bible clearly warns us of the danger of the tongue in James 3:5-8. We should watch what we say and what we write.

We should work to cleanse our language of harsh, critical, and condemning words. We should rid ourselves of nasty and vulgar language. Ephesians 4:29 says, “Let no unwholesome word proceed from your mouth, but only such a word as is good for edification according to the need of the moment, that it may give grace to those who hear.”

In summary, we should be a positive example as we engage the world. We should do so with courage, compassion, character, and civility.

Notes

1. Daniel Foster, “Everything All the Time,” National Review, 16 October 2017,
www.nationalreview.com/magazine/2017-10-15-2050/everything-all-time.
2. “Shocking Study Reveals Just How Liberal ESPN Has Become,” The Daily Caller, 24 May, 2017, dailycaller.com/2017/05/24/shocking-study-reveals-just-how-more-liberal-espn-has-become/
3. “The Politicization of Everything,” Wall Street Journal, 24 September 2017,
www.wsj.com/articles/the-politicization-of-everything-1506291118.
4. Ben Shapiro, “Gold Star Families Are Sacrosanct,” National Review, 24 October 2017, www.nationalreview.com/article/453028/honoring-gold-star-families-protecting-innocents-some-things-must-remain-sacred

©2018 Probe Ministries

Dr. Lawrence Terlizzese examines social media’s massive communication shift, with insights for the church. 

What is Social Media?

Any media that uses two-way communication as opposed to one-way communication is social media rather than mass media, such as TV, radio, and print which deliver a message to a mass audience. Mass media is not personal like the telephone, or letter writing; it is directed to the crowd or to a particular niche in the crowd that does not allow for the audience to talk back, with some exceptions. Mass media is not social because it does not permit a conversation with its audience. Social media, such as social websites like Facebook, Twitter, and the new Youtoo Social TV website, allows for dialogue and two-way communication between speaker and audience. It is dialogue rather than monologue. Social media use is not limited to just the popular websites. Any form of electronic communication involving computers and cell phones is part of the social media revolution because these technologies offer the individual the ability to respond.

It is estimated that one-third of the world is now connected to the internet. If you have an email address you are involved in social media. This sizeable amount constitutes a revolution in communication because it changes the way we communicate and it changes what we communicate. In calling social media a revolution we simply mean this is a new way of communicating. It does not mean mass media will be abolished. Media, along with most technological progress, operates in a layering system where a new layer or technology builds on the old one rather than abolishing it. Mass media begins with the printing press. The telephone, radio, and TV come later. Television remains the most prominent mass medium; while the printed word has not disappeared, it is certainly not as central as it was in the nineteenth century. The computer adds another layer to our media and brings them all together. It will overshadow them all, but not abolish them.

With about a third of the actual world online or engaged in social media, it is necessary that the church, which is in the business of communication, makes sure its message is accurately represented there. But the task is not as easy as starting a new profile page since there are certain problems that must be addressed as we communicate.

The Medium Is the Message

Close to 2,247,000,000 people use social media worldwide. This is a remarkable change in just a few years and easily qualifies as a new way of communicating, unprecedented in the history of the world. It is a revolution because it changes the way we communicate from face-to-face individual contact to an electronic mediation with certain advantages and disadvantages.

We have all heard the saying, “the medium is the message.”{1} This means the way we say something is as important as what we say, or that the medium affects the content of what is said. Preaching is not unaffected by this principle. Simply because someone preaches the word of God does not mean immunity to the potential negative aspects of his chosen medium just as with radio, TV, and the internet. For example, radio and TV are effective in reaching a mass audience, but this usually must come at the expense of the quality of the message; it must be toned down to fit these media. Any subject with many ideas and complex logic may work in a book format but not on TV. Telephones put you in touch with a disembodied voice, superior to not talking or letter writing, but still not as good as actually talking to someone in person. Anyone involved with persuasion in business deals where you absolutely must communicate a convincing point knows the importance of body language, tone of voice, eye contact, appearance, and attitude—all conveyed by personal presence but lost over the phone. The phone itself shapes what you say by how it is said. It reduces communication from all five senses to one: hearing. The results are predictable: the phone reduces communication compared to actually being there.

A basic law of media says the wider the audience the less substantive a message simply because it must appeal to the common denominator in the general audience. The more people you want to reach, the less of a message you will have, which means keep it simple when it comes to a general audience so the majority of people can understand it. This is the drawback of instant and mass communication. We sacrifice quality of thought and depth of analysis for instant access to a mass audience and for immediate applicability of a general principle. In other words, we are telling people what to do without reflection, which is time consuming, slow, and simply awkward. Analysis is meant for the personal level, and mass communication is not personal. The reductionist trend in media can be circumvented to some extent through niche audiences which many social media sites actually represent. This is a fair reflection of actual communities. What is society but the collection of smaller groups put into a whole?

Disembodiment

Social media represents a disembodied form of community. This of course is the nature of long distance relationships and communication. The reduction of knowledge to its simplest forms brings with it the sense that knowledge or community is simply information. The gospel can be communicated as information but it is more than that. The same is true with traditional forms of preaching, books, or even TV. We know after all has been said there still remains a side of the gospel that must be experienced or encountered in real people. The gospel must be embodied and not simply read about or talked about. This was the gist of Paul’s exhortation to the Corinthians: “you are a letter of Christ . . . written not with ink, but with the Spirit of the living God, not on tablets of stone, but on tablets of human hearts” (2 Cor. 3:3-4). We might as well say written not electronically on the transient screen with flickering pixels, but in flesh and blood and in one-to-one encounters with friends, family, and neighbors. Media, as good as it is, cannot substitute for personal experience of God and fellowship with others. This brings the idea of an online community, church or school into question. There is no doubt that people communicate effectively this way, even on Facebook, and they can learn through this medium just like any traditional means, but there is a doubt as to how qualitative one’s learning or one’s community will be if there is no personal encounter. Can long lasting bonds and relationships form strictly through electronic means?

Social media is excellent at giving you a wide audience just like TV and radio and even meeting new people, but it is not a replacement for face-to-face contact. Media technology may best be seen as an excellent supplement to relationships and community, but not a replacement. It can be used to stay in touch and keep people connected, but in cannot ultimately replace our community and social network of actual people. I think the goal of an online church should be to get people out from behind a computer and into contact and fellowship with others. Social media can facilitate friendship, but it cannot replace it. We are warm-blooded creatures and need other warm-blooded people to have community, something a computer screen cannot provide. Social media serves as a supplement to community, not a substitute!

Social Media and Privacy

What happens in Vegas stays on Youtube, Facebook, and Twitter. Privacy is dead. The computer killed it, and no one cares. Every step forward in technological progress has a price to pay. We have moved forward in creating social media which enables us to communicate with a wider audience, but society has paid a terrible price with the loss of privacy. The computer remembers everything. This reality should cause some pause and reflection on what we say simply because it can be potentially recalled and even used against us. Employers routinely check Facebook pages of potential employees. Creditors use Facebook to collect debts. The police use Facebook to find people and build cases against them. We think of social media as fun and games, much like a video game, when in fact it is much more serious. All social media communication such as email or texting exists in a nether world between an illusion of privacy and the potential public access by everyone. The user falsely assumes his message is private without realizing it may be available to anyone. Future generations will archive and access all that we say today.

Even more seriously, the NSA is currently building a supercomputer called the Utah Data Center scheduled to go online in 2013 that will monitor all your digital actions including email, cell phone calls, even Google searches.{2} It will be able to track all your purchases electronically. Whatever you do digitally will be available for scrutiny by the government. I know you wanted to hear how great social media is for communicating, evangelism, and so forth, and it is great, but there are pitfalls and dangers that we must also confront. Let’s not get so swept up with our enthusiasm for social media that we stick our head in the sand when it comes to the dangers. This is the greatest problem I see Christians make when they analyze technology. They see only the advantages and positive sides of their technological involvement and refuse to consider what may go wrong. It will not create a damper to analyze the potential problems of our technology use, rather it will make us sober-minded as we are commanded to be (1 Peter 1:13, 4:7 and 5:8).

Dialogue vs. Monologue

Social media does offer a great advantage over the traditional means of mass communication that the church has used in print, TV, and radio. Social media represents a democratization of media including TV. Mass media is traditionally one-sided communication or monologue where one powerful voice does all the speaking, especially on TV. Social media allows for multiple voices to be heard at once and in contrast with each other, allowing for a dialogue and conversation as opposed to the pedagogy of monologue. This is significant because, as we are told by media experts like Marshall McLuhan and Jacques Ellul, propaganda is usually the result of only one voice being permitted in a discussion or the absence of dialogue, much like in a commercial where only one view point is promoted. McLuhan notes the importance of dialogue with media: “The environment as a processor of information is propaganda. Propaganda ends where dialogue begins. You must talk to the media, not to the programmer. To talk to the programmer is like complaining to a hot dog vendor at a ballpark about how badly your favorite team is playing.”{3}

Really, for the first time in history does the general public have a chance to talk back to knowledge brokers and those creating information and to those creating faith. A few tell the many what to think through mass media; through social media an individual tells the mass what he thinks. Social media offers a multitude of voices on all topics. It may appear chaotic and directionless at times, and at other times there appears incisive wisdom. Social media reflects the turmoil and sanity of its users. Social media is many things, but unlike its big brother mass media, social media is not propaganda. The church needs to soberly join this conversation.

Notes

1. Marshall McLuhan, Understanding Media: The Extensions of Man (New York: McGraw Hill, 1964).

2. James Bamford, “The NSA is Building the Country’s Biggest Spy Center (watch what you say)” in Wired March 17, 2012.

3. Marshall McLuhan and Quentin Fiore, The Medium is the Message: An Inventory of Effects (New York: Bantam, 1967, 142); Jaques Ellul, Propaganda: The Formation of Men’s Attitudes (New York: Vintage, 1965).

© 2013 Probe Ministries

January 17, 2013

A recent study has found what many of us have observed for some time. College students think they are special. One newspaper put it this way: “If you asked a college freshman today who the Greatest Generation is, they might respond by pointing in a mirror.” The study documented young people’s unprecedented level of self-infatuation.

Psychologist Jean Twenge found that over the last four decades of research on college freshman, there has been a dramatic rise in self-confidence. For example, they describe themselves as “above average” in academic ability and in their personal lives. The problem is that there is a stark disconnect between their opinions of themselves and their actual ability.

I have quoted Jean Twenge before in other studies that she has done. For example, she has found that students suffer from what she calls “ambition inflation.” As their ambition increases, it reaches levels of unrealistic expectations. She has also found in another study that there has been a 30 percent increase toward narcissism in students since 1979.

The changing culture is part of the reason for this dramatic change. She explains: “Our culture used to encourage modesty and humility and not bragging about yourself.” If someone did that in the past, we called that person “stuck-up” or conceited. Today the culture often rewards such attitudes and behavior.

I would also argue that social media encourages and accentuates this trend. Students posting pictures of themselves on Facebook and Instagram, uploading videos on YouTube, and leaving numerous comments on Twitter receive positive feedback for such behavior. These technologies provide additional vehicles to feed their narcissism.

These studies remind us that this generation needs guidance from pastors and parents so they can apply biblical perspectives on success, humility, and self-image. I’m Kerby Anderson, and that’s my point of view.

Millennials are the largest generation in American history and also the least religious generation. Kerby Anderson examines what they believe, how media and technology has affected them, and how pastors and Christian leaders can reach this generation.

The Millennial generation is a group of young people whose birth years range from 1980 to 2000. This generation is actually just slightly larger than the Baby Boom generation (born from 1946 to 1964). Nearly 78 million Millennials were born between 1980 and 2000.

Millennials are already having an impact on business, the workplace, churches, and other organizations. They certainly are having an impact on politics. The 18- to 29-year-old Millennials voted for Barack Obama in 2008 by an significant margin. Because of their impact in business, politics, and the church, they are simply too large and too influential to ignore.

For this article I will be using much of the data from an excellent book by Thom and Jess Rainer, The Millennials: Connecting to America’s Largest Generation.{1} Their survey of 1,200 older Millennials (born between 1980 and 1991) provides a detailed look at this generation.

We should begin by noting that not only are Millennials the largest generation, they are also one of the most diverse. That means that for every trend we identify in this generation, there are also lots of exceptions. But that doesn’t mean we can’t learn some key facets of the Millennials. Here are just a few characteristics.

First, they are on track to become America’s most educated generation. “In 2007, the first year the twenty-five- to twenty-nine-year-old age group was entirely comprised of Millennials, 30 percent had attained a college degree. That is the highest rate ever recorded for that age group.”{2}

Second, Millennials view marriage differently than previous generations. They are marrying later, if at all. The average age for first marriage has increased approximately five years since 1970 for both men and women. “About 65 percent of young adults cohabit at least once prior to marriage, compared to just 10 percent in the 1960s.”{3}

Finally, Millennials are the least religious generation in American history. They may say that they are spiritual, but only a small fraction of them say that is important in their lives. The sad reality is that most Millennials don’t think about religion at all.

Perhaps the most amazing response from the survey of Millennials was that they are hopeful. Consider their response to the simple statement: “I believe I can do something great.” About 60 percent agreed strongly with this statement, and another 36 percent agreed somewhat. That was almost every respondent, 96 percent in total.{4}

Marriage and Family

How does the Millennial generation view marriage and family? One way to answer that question is to look at the characteristics of their parents.

Baby Boomers wanted the best for themselves. They had a level of self-centeredness that eventually shifted toward meeting the needs of their children. They wanted everything to be perfect for the Millennial children.

There was a high level of parental involvement. Hence, the parents of Millennials are often called “helicopter parents.” When Millennials were asked about parental involvement, 89 percent responded that they received guidance and advice from their parents.{5} It turns out that the Boomers are helping Millennials make decisions about work and life. Sometimes the parents sit in on job interviews and even try to negotiate salaries. While previous generations might have rejected such advice, 87 percent of Millennials view their parents as a positive source of influence.{6}

This positive view Millennials have of parents extends to the older generation as a whole. While Baby Boomers tended to be antiauthoritarian, Millennials have a very positive attitude towards those who are older. Of the Millennials interviewed, 94 percent said they have great respect for older generations.{7}

When it comes to marriage, Millennials are still optimistic about it even though they grew up in a world where divorce was common. They were asked to respond to the following statement: “It is likely that I will marry more than one time in my life.” For those who responded, 86 percent disagreed that they will marry more than once.{8} Apparently most Millennials plan to marry once or not at all. It is also worth noting that Millennials are marrying much later than any generation that had preceded them.

Millennials also view marriage differently in part because of the political battles concerning same-sex marriage and the definition of marriage. In the survey of Millennials, they were asked to respond to this statement: “I see nothing wrong with two people of the same gender getting married.” Six in ten agree with the statement (40 percent strongly agreed, 21 percent agreed somewhat).{9} Put simply, a significant majority of Millennials see nothing wrong with same-sex marriage.

The impact of technology on marriage and family is significant. The Millennial generation has grown up with the Internet, cell phones, and social media. It is easier than ever to call on a cell phone or send a text to other members of one’s extended family. Posting pictures on Facebook allows family members to immediately see what is happening to their children and grandchildren. Millennials are introducing their families to a variety of ways to stay connected.

Motivating the Millennials

How can we motivate the Millennial generation? The answer to that question is easy: build relationships. Thom and Jess Rainer put it this way. “The best motivators in the workplace for this generation are relationships. The best connectors in religious institutions are relationships. The best way to get a Millennial involved in a service, activity, or ministry is through relationships.”{10}

Relationships are important because of their connection to their family. Millennials also see the world as a much smaller place since they can visit anywhere in the world (either in person or on the Internet). And they are connected to people through the new media in ways that no other generation was able to do.

Education is a high priority for Millennials. This generation is on pace to have significantly more college degrees than the rest of the nation as a whole. About a quarter of the current U.S. population over 25 years old has a college degree, but nearly four in ten of Millennials will probably receive a degree.{11}

Millennials do want to make money, but they are not driven by money. Their motivation for education and career are motivated more by family and friends. One word that often surfaces is the word “flexibility.” They see money as a means to do what they want to do. At the same time, they reject the “keeping up with the Jones’ mentality” that often drives their parents.

Religion is not much of a motivating factor for Millennials. Spiritual matters are not important to them. Only 13 percent of them viewed religion and spirituality as important. And even among those who described themselves as Christian, only 18 percent said their religion was important to them.{12}

Only one group in the study said their faith was important to them. This was the subgroup identified as “Evangelicals” because of their orthodox biblical beliefs. Nearly two thirds (65 percent) said their faith was important to them.{13}

The political orientation of Millennials will no doubt influence elections. Millennials voted for Barack Obama over John McCain in the 2008 election by a two-to-one margin (66 percent to 32 percent). It is also worth noting that only half of the Millennials were eligible to vote that year. A greater percentage of that generation will become eligible to vote in each new election cycle.

Various polls, including exit polls, showed that this generation wanted more centralized power in government. And by more than a two-to-one margin (71 percent to 29 percent) they thought the federal government should guarantee health-care coverage for all Americans. More than six out of ten felt that government should be responsible for providing for their retirement.{14}

Millennials and Media

The Millennial generation has been influenced by media and technology like no other generation. Social commentators made much of the influence of television on the Baby Boomers but the proliferation of Internet, smart phones, and social media has had an even greater impact on Millennials.

When technology first comes on the scene, there are early adopters, then a significant majority, and finally laggards. Millennials fit into the category of early adopters. In the survey they were asked if they agree with the following statement: “I am usually among the first people to acquire products featuring new technology.” About half agreed with the statement, and half disagreed with the statement.{15} And even for those who disagreed, it is safe to say they did not fit into the category of laggards. Millennials are quick to embrace new technology.

There is one technology that Millennials always have in their hands: video games. “Video-game consoles are part of the industry that pulled in more than twenty billion dollars in revenue in 2008.”{16} If there was one form of technology that is easily identifiable with Millennials it is video games.

When asked how they most frequently communicate when not actually with the other person, they rated phone first (39 percent), then texting (37 percent), and then e-mail (16 percent). At the bottom was by letter (1 percent). The survey also noticed a difference between older and younger Millennials. Put simply, the younger you are, the more likely you are to communicate by texting.

Social media is also a significant part of the lifestyle of a Millennial. Not surprisingly, the most popular social media site was Facebook (73 percent), followed by MySpace (49 percent) as a distant second. They also like to read blogs (30 percent) and write blogs (13 percent). But since blogs require more time and energy than other social media, they do not draw in the large numbers like Facebook and MySpace.

Although social media can be accessed in many ways, still the most pervasive is through the computer. Millennials use computers both for work and for personal use. Most Millennials (83 percent) use a computer for work and spend about 17 hours on it each week. One out of five Millennials use their computer for work for 40 or more hours per week.{17} And Millennials spend time on computers for personal use. The responses ranged from 5 hours per week to 30 hours per week. The average was 17 hours per week.

If you put these numbers together, you find something shocking. The average Millennial spends 17 hours per week on a computer for work, and spends the same amount of time on a computer for personal use. That totals 34 hours per week on a computer. “That means that roughly one-third of Millennials’ waking lives are spent on a computer.”{18}

Millennials and Religion

The Millennial generation is the least religious generation in American history. The survey found that they are likely to have a syncretistic belief system. In other words, he or she will take portions of belief from various faiths and non-faiths and blend them together in to a unique spiritual system.

Thom and Jess Rainer found that this generation is less likely to care about religion or spiritual matters than previous generations. When they were asked in an open-ended question what was important to them, spiritual matters were sixth on the list. Preceding them in importance were family, friends, education, career, and spouse/partner.

When asked to describe themselves, two-thirds (65 percent) used the term Christian. Interestingly, nearly three in ten (28 percent) picked either atheism, agnosticism, or no preference. In other words, they have moved completely away from certain belief in God.

When asked if they were “born-again Christians”, using a precise definition provided by the interviewers, only 20 percent affirmed this definition of belief and experience. And when presented with seven statements about orthodox Christian belief, the researchers found that only 6 percent of Millennials could affirm them and thus could be properly defined as Evangelical.{19}

A third (34 percent) of Millennials said that no one can know what will happen when they die. But more than one-fourth (26 percent) said they believe they will go to heaven when they die because they have accepted Christ as their Savior.{20}

Church attendance has been decreasing with each generation. The Millennial generation illustrates that trend. Nearly two-thirds (65 percent) rarely or never attend religious services.{21} About one-fourth (24 percent) are active in church (meaning they attend at least once a week). This might suggest that a number of Millennials who attend church do so as seekers. In other words, they are at least spiritually interested enough to visit a church even though they may not be saved.

The Millennial generation presents a significant challenge for us as Christians. The largest and least religious generation in American history is here and making an impact. If the church and Christian organizations are to be vibrant and effective in the twenty-first century, pastors and Christian leaders need to know how to connect to the Millennials. The first step is understanding them and their beliefs. That is why I recommend the book by Thom and Jess Rainer and encourage you to visit our Web site (www.probe.org) for other information on this generation.

Notes

1. Thom Rainer and Jess Rainer, The Millennials: Connecting to America’s Largest Generation (Nashville, B&H Publishing Group, 2011).
2. Ibid., 3.
3. Ibid.
4. Ibid., 16.
5. Ibid., 55.
6. Ibid., 56.
7. Ibid., 59.
8. Ibid., 63.
9. Ibid., 66.
10. Ibid., 105.
11. Ibid., 108.
12. Ibid., 111.
13. Ibid., 112.
14. Ibid., 115.
15. Ibid., 188.
16. Ibid.
17. Ibid., 197.
18. Ibid., 198.
19. Ibid., 232.
20. Ibid., 233.
21. Ibid., 236.

© 2011 Probe Ministries

Byron Barlowe digs beneath the surface of the various social networking phenomena like Facebook and Twitter.

It seems like everybody is on Facebook! At 350 million members worldwide and growing exponentially, this social networking community would be the third largest country in the world! One hundred million Americans,{1} including 86 percent of American women, now have a profile on at least one social networking site, nearly double from a year earlier.{2}

“…Twitter has radically changed the face of online communication. This year alone [2009], usage has grown by 900 percent….”{3} But kids prefer the ever-popular YouTube video-sharing site. Two-thirds of Internet users around the world visit blogs and social networks, making it more popular than email. And older users are flocking to social sites. So this is about you and your friends, too, mom and dad!

So what is social networking? At a social site like Facebook.com, when you find another member, you click a button that says “Add as Friend.” Now, you and that person have a connection on the Web site that others can see. They are a member of your network, and you are a member of theirs. Also, you can see who your friends know, and who your friends’ friends know. You’re no longer a stranger, so you can contact them more easily. As the website Common Craft explains, “This solves a real-world problem because your network has hidden opportunities. Social networking sites make these connections between people visible.”{4}

“These applications have given users an entirely new dimension of interactivity on the Web, as people are able to share videos, photos, links, ideas, and information at a heretofore unseen speed and with uncanny ease that enhances the Web experience of every Internet user.”{5}

But some push back. “It’s just trivia, a waste of time,” they say. Silly games and self-centered platforms where folks can parade their lives. There is some truth in that charge. But it’s important to understand such a powerful, widespread medium and seek to redeem it.

One commentator said, “Time bends when I open Facebook: it’s as if I’m simultaneously a journalist/wife/mother in Berkeley and the goofy girl I left behind in Minneapolis.”{6} But the accessibility and immediacy is not always good or profound. Be ready to have your life history, long-lost friends and personal ghosts pop up in unexpected ways through social networking. In the same way, the future could be at stake with each post and link you put up: Whatever goes online, stays online. One’s reputation will be marked for years to come by her online life for good or ill.

However, the meteoric rise of social networking has occurred for good reason. In Facebook, Xanga or MySpace, research shows that we extend current relationships online. It can all be very trivial or fairly meaningful, depending on how it’s used. In this way, social networking is not unlike meeting up at a coffee shop or at the back fence. Younger generations are known to be more conversational than older ones. In my middle-aged circles, many seem to have written it off prematurely.

We’ll explore some worldview implications of social networking through the insightful book Flickering Pixels: How Technology Shapes Your Faith.{7} Using a grid introduced by media professor and technology prophet Marshall McLuhan that traces media’s culture-shaping influence, we’ll briefly assess how this technology enhances our capabilities, retrieves lost ones, makes obsolete other things, and reverses into unintended consequences. In other words, we’ll ask and partially answer basic questions like: What will this blossoming media change? What am I giving up if I use it? How can I control it for myself and my kids? Will it end up controlling me—or has it already?

“Hanging out” online, for all its similarities to in-person conversation is fundamentally different. And those differences are sure to change not only our socializing, but our worldviews—maybe even our faith.

“The Medium is the Message”

McLuhan famously stated that “the medium is the message,” meaning that the content of media is overshadowed in its influence by the influence of the very medium (technology) through which it is communicated. Hipps believes media has been a fundamental change agent of culture, even faith. We’ll explain and explore a bit McLuhan’s grid of change and how it applies to social networking.

In discussing social networking sites like Facebook and their effect on people, it’s helpful to look back at other media to see their culture-shaping influence. Note that I didn’t write “the content of other media,” but rather, “other media.” For example, before Gutenberg’s movable-type printing press, faith was passed down orally and through imagery like stained glass windows and church icons. The concrete stories from the synoptic Gospels ruled the day; the Apostle Paul’s deep, abstract letters were virtually ignored. Then, print technology unleashed a new way to think and even to believe—an emphasis on individual faith accessed through critical reason. This print phenomenon retrieved the abstract, doctrinally rich letters of Paul from the dusty shelves of history. This, in turn, ignited the Reformation, writes Shane Hipps. One result: the church transformed from a highly communal body into a mass of individuals and put religious mystery largely out of touch.

Hipps writes that, in its extremes, the influence of print reduced the gospel to incomplete abstract propositions and made many Christians arrogant about what we can know with certainty. [This is what some in the emerging church conversation react against, but we cannot pursue that topic here.]

Perhaps less controversially, Hipps shares the maxim that any media—social networking included—changes its users in a similar way print technology did. Marshall McLuhan famously stated that “the medium is the message.” He meant that the medium itself does more to affect people than even the content that it carries.

The adage, “We become what we behold”{8} seems to hold forth in social science and neurology, as well. Brain scientists are finding that exposure to and use of media of any kind changes the brain’s wiring, so there’s more at stake here than just bad content or how we use our time.{9}

While writing this transcript, I had to fight to get alone and maintain focus. I consciously avoided the distraction and fragmentation my mind easily undergoes while Twittering (or “tweeting”) and Facebooking (see, social networking even spawns new verbs, like “friending”!). The social networking experience is like walking around at a party filled with friends in various conversations: lots of brief comments, retorts and jokes. My need for individual, abstract thinking was at risk at the “Facebook party.” (Ironically, I was in the abstract writing mode regarding a very different sort of medium: non-abstract, simplistic, disjointed, visually based, online digital “communities.”)

New media may bring us to and keep us more “in the moment” and in touch with real people, all good things. But so-called virtual communities may create very unreal relationships. Not to mention a loss of in-depth thinking, conversation and fellowship to build current relationships. Two years ago a commentator wrote regarding American youth on social networks, “The rules of relationship are…being rewritten, and…are being shaped by a distinctly media-centered worldview rather than a Christian one.{10} However, things may be changing, at least among Australian youth, where “they want more connections with their friends that aren’t digital, that are tangible. They’re starting to question the authenticity of social networks such as Facebook and Twitter. They want technology to assist rather than dominate the way they communicate.”{11}

David Watson is an entrepreneurial “pastor” exploring the legitimacy of online shepherding. He believes it’s a general relationship issue not confined to online participation: “Any time you are not fully present with whatever community you happen to be with—whether online or offline—you can hurt people…. We just notice the online stuff more because it is new and people tend to spend lots of time with new things before they figure out how everything balances out.”{12}

So what’s the big deal? Most Facebook, MySpace or Orkut members aren’t changing their entire view of reality, truth, God or mankind based on interactions with online friends. No, it’s not the obvious pitfall of cults or wild philosophies that people usually deal with day to day anyway. Under-the-radar ways of being and communicating can incrementally change who we are. It’s the subtle way that our view of life changes that concerns me most. Are moment-by-moment Tweets dumbing us down in various ways? Have we come to expect meaning in 140-character bits? Twitter shows the flow of life in tiny chunks some call a lifestream. But are those snippets, especially when seen intermittently, meaningful?

Media swirls around us and we become immune to the white noise. But McLuhan was a master at stepping back to study what is going on with media to see how to cooperate with and thus handle the vortex. Churches and ministries love to jump on new technologies to share the old, old story—but before diving in headlong, we need to remember McLuhan’s warning: we become like the media that we use.

Social Networking Redeems and Resurrects Good Things

What is the technology of social networking enhancing and bringing back from disuse? What are some redeeming characteristics of this new phenomenon? They include renewed friendships and acquaintances, helpful networking made easy, ministry possibilities and relational fun. Mainly, it enhances real-world relational communities.

McLuhan stated that new media always “enhances and retrieves” good things. For example, we long for the days of chatting with neighbors on the front porch. Social networking restores this dynamic to a surprising degree. One writer reflected, “It could be . . . that Facebook marks a return to the time when people remained embedded in their communities for life, with connections that ran deep. . . .”{13}

Reconnections frequently happen too. One former neighbor messaged me on Facebook, “Are you the Byron that lived beside us 25 years ago?” She was thrilled to know I was still walking with Christ and asked for prayer for her drug-addicted brother. She’d located me out of the blue a quarter century later and seven states away through the wonder of social networking.

Social networks have great potential for ministry. Yet Shane Hipps’ primary message for Christ-followers in Flickering Pixels: How Technology Shapes Your Faith is that simply broadcasting the gospel message in an old style into this new medium will not be effective. The medium itself changes the way people perceive and receive the message.

Social media are not a kind of broadcast medium, but rather a conversation medium. Online social ministry pioneer Paul Watson tells incredible stories of fruit borne online. He shepherds groups who stay current on Twitter and Facebook. One online community of Christ-followers raised funds over the Internet for a non-Christian tarot-card-reader to take her premature son to a hospital half a state away for medical treatment. A blogger, a practicing witch, warned her visitors not to harass Watson after he privately initiated prayer regarding her health issue.

Campus Crusade for Christ uses Facebook for campus ministry. They recently stated that 66 million students are active Facebook users. That’s three times the population of Australia! In an outreach training video produced by Campus Crusade, the camera pans an empty library and the question “Where are the students?” flashes across the screen. Then it shows a computer lab chock-full of kids, most logged into Facebook, MySpace, Twitter or YouTube. Another banner reads, “The average college student spends three hours on Facebook each visit.” Going where the people hang out is wise! But Campus Crusade knows you can’t just post The Four Spiritual Laws tract on Facebook and be effective. Long-term engagement with a live person or social community is required to make a positive difference.

If relationships are healthy, they can be helped online. “A study published in 2007 in The Journal of Computer-Mediated Communication suggested that hanging onto old friends via Facebook may alleviate feelings of isolation for students whose transition to campus life had proved rocky.”{14}

A Christian apologist wrote regarding social networking and the Internet, “We should note well Thomas Morris’s ‘Double Power Principle’–‘To the extent that something has power for good, it has corresponding power for ill.’”{15}Next, we’ll discuss the downsides of social media.

Social Networking Makes Obsolete and Obscures Other Good Things

What is the technology of social networking making obsolete, obscuring or obliterating? Taken to extremes, how might it make its users regress rather than progress? What other troublesome dynamics does it create?

Studies show that people tend to continue and expand their real-life relationships online. But people can be fooled. Nothing replaces face-to-face contact. Hipps writes in Flickering Pixels about mutual friends of his who live very nearby but who had not seen each other in months. They communicate online daily, yet their relationship has deteriorated. Hipps commented on so-called virtual communities: “It’s virtual—but it ain’t community. . . . Meaningful, missional Christian community” should consist of several essential things:

1. Shared history or experiences that help establish a sense of identity and belonging

2. Permanence or relational staying power—“it’s how you get shared history.” Members of a transient community never get shared memories.

3. Proximity—“you have to be with one another in order to create the kind of meaningful connections to have community.”

4. Shared imagination of the future —a sense of “We’re all going in the same direction.” Hipps says this is the one thing you get automatically with online social networking—people flock together who already share a future vision. But it’s not community just because of that. If online “friends” are not able to meet together over time and share life experiences as they work toward a common vision, then it’s just an online affinity group.

“Electronic culture disembodies and separates [yet]. . . . most of us. . . believe our technology is bringing us closer.”{16} The Bible exhorts believers not to forsake group gatherings.{17} Why? Because corporate worship and teaching, personal shepherding, mutual encouragement, even non-verbal signals are irreplaceable. We can take our cues on being physically present from the incarnation: God’s most powerful gospel medium was the Man, Christ Jesus.

Technology always makes something obsolete. It seems probable that too much online use compromises our ability to concentrate and think abstractly and form a coherent argument. Given a steady diet of fragmented imagery and spontaneous status updates, a new generation is losing the ability to think through issues from a coherent framework. “Through YouTubing, Facebooking, MySpacing . . . people take in vast amounts of visual information. But do they always comprehend the meaning of what they see. . . ? They are easily manipulated as students, consumers and citizens.”{18}

Another endangered characteristic is deep conversation. Within the space of 140 character status updates and Tweets, all hope of profound, meaningful dialogue seems lost. Instead, images rule. “. . . Image culture is eroding and undermining imaginative creativity” which is “extremely important to our functioning as healthy, creative people.”{19}

Social networking can steal your time. A friend recently told me that his wife’s use of Facebook is hindering their family time and communications. This is likely a widespread problem. “2.6 billion minutes are used daily by the global population on Facebook.”{20} If you already struggle with addictive tendencies or wasting time, think twice about launching into this absorbing lifestyle change. Get help for your online habit if it’s destructive as you would for any addiction.

Balancing Social Networking, Keeping a Christian Worldview in Mind

What are some more guiding principles for using social networking (and the Internet)? How do users balance their lives and retain a Christian worldview in a social networking age?

Remember Narcissus, the mythological character who was so enamored by his own image in the pool of water that it eventually became his undoing? Most people focus on his self-absorption. But the point Hipps makes isn’t how stuck on himself Narcissus was, but rather his inability to perceive and control the low-tech medium of a reflective pool. He seemed oblivious to what was going on, as people tend to be regarding the media maelstrom that surrounds us. “When we fail to perceive that the things we create are extensions of ourselves, the created things take on god-like characteristics and we become their servants.”{21} Media intake stealthily becomes idolatry.

The legendary Perseus, on the other hand, realized the power of a medium that if put under his control, could destroy the deadly effects of staring into the eyes of Medusa. Using a shield as a mirror, he deflected her deadly gaze and turned it into a chance to kill her. Even ancient Greek pagans understood the difference between these two fictional characters: Narcissus became enamored and then ensnared by a medium; Perseus, on the other hand, stepped back, realized the mirror was just an extension of his eyes, and so was able to master that medium. This echoes biblical commands to guard our heart and mind and not be conformed to the world.{22}

Remember, we’re not really talking about what content goes on your Facebook page. Rather, it’s the hidden power of the Internet and social networking that concerns us. Count the cost each time you use it.

One good use of the immediacy of Twitter is intercession. I got stuck in Delhi, India on a mission trip and tweeted a prayer request through my cell phone that in turn updated my Facebook page. Instant access and 140-character-long brevity can be good.

More advice from this worldview watcher trying to redeem social networking: read widely. Read deeply. Keep those parts of your mind and soul in shape while navigating the quick communications of social networking.

Guard your time like a night watchman. Guard your heart and mind like a jealous lover. Set “no unclean thing” before your eyes{23} and if others try to, take down that post or don’t follow them. Also, guard against not only physical but “psychological nudity.”{24}

Mix into everyday wall posts some meaningful thoughts, worthy articles and video clips that cause people to think. Become a fan at the Facebook or MySpace pages of organizations like Probe. Link to articles at Probe.org, Bible.org, or some good cause to help fund.

Balance is key: not everything is worthy of immediate broadcast or attention. “Do you see a man who speaks in haste? There is more hope for a fool than for him.”{25} Trivia can be genuine but tiresome.

Reach out: post a Scripture, share your faith.

As Shane Hipps said, “The most important medium, the most powerful medium is you, you are God’s chosen medium to incarnate the hands and feet of God in an aching world. . . . The more we understand [the hidden power of media], the more we can understand how to use our media rather than be used by them.”{26}

Notes

1. Facebook Reaches 100 Million Monthly Active Users in the United States,” InsideFacebook.com, accessed December 14, 2009, posted December 7, 2009. http://bit.ly/bQXlRV
2. Aliza Freud, “SheSpeaks Second Annual Media Study,” http://bit.ly/dD7xsG
3. “Teens Use Sites to Expand Offline Relationships, Avoid Twitter,” The Future of Children Blog, posted Aug. 4, 2009, accessed Feb. 4, 2010, http://bit.ly/9X3J9C
4. Social Networking in Plain English, Common Craft, www.commoncraft.com/transcript-social-networking-plain-english.
5. “Equip,” Christian Research Institute, Vol. 22, Issue 5, Sept/Oct 2009, p. 1.
6. “The Way We Live Now: Growing Up on Facebook,” The New York Times Magazine, Peggy Orenstein, March 10, 2009, www.nytimes.com/2009/03/15/magazine/15wwln-lede-t.html.
7. Shane Hipps, Flickering Pixels: How Technology Shapes Your Faith, Kindle Reader version.
8. Hipps quotes McLuhan on this adage often. See this video clip: www.youtube.com/watch?v=rnXoPQHPnlw&feature=related
9. Doidge, Norman, M.D., The Brain That Changes Itself (Penguin Books, New York, NY, 2007)
10. Stephanie Bennett, quoted by Byron Barlowe, “MySpace: Parents and Kids Wisely Navigating Online Social Networking,” https://www.probe.org/myspace-parents-and-kids-wisely-navigating-online-social-networking/#text20
11. “Everything old is new again for Internet-weary young adults,” News.com.au, posted July 14, 2009, accessed September 23, 09, http://bit.ly/bNQNBY.
12. David Watson, Reaching the Online Generation blog, posted July 16, 2009, http://bit.ly/96N04E.
13. Orenstein, The New York Times Magazine.
14. Ibid.
15. Hank Hannegraf, Equip, CRI, p. 3.
16. Hipps, Locations 981-987, 2015.
17. Hebrews 4:12
18. Weeks, Linton, “The Eye Generation Prefers Not to Read All About It: Students in Film Class a Microcosm of a Visually Oriented Culture,” Washington Post, posted 7-6-07, accessed 9-27-09, www.washingtonpost.com/wp-dyn/content/article/2007/07/05/AR2007070502055.html
19. Hipps, Locations 718-725, 2015.
20. Hank Hannegraf, Equip, CRI, p. 2.
21. Shane Hipps, Flickering Pixels, Kindle Version, Locations 269-75, 2015.
22. Proverbs 4:23, Acts 20:31, Romans 12: 1-2.
23. Psalm 101:3.
24. Byron Barlowe, “MySpace: Parents and Kids Wisely Navigating Online Social Networking,” https://www.probe.org/myspace-parents-and-kids-wisely-navigating-online-social-networking/#hanging.htm
25. Proverbs 29:20, NIV.
26. YouTube video of interview by Rob Bell at pastor’s conference posted and accessed at www.internetevangelismday.com/christian-communication-blogs.php on 9-27-09. YouTube text: Rob Bell interviews Shane Hipps about his new book Flickering Pixels during the 2009 National Pastors Convention in San Diego, CA. March 09, 2009.

© 2010 Probe Ministries